Architects and Designers have to refine their marketing skills in order to survive the tough competition these days
Architects and Designers are experts in creating stunning designs, crafted and moulded with a good CAD software on hand. However, selling and marketing these stunning designs is often not their strongest or beloved skill. Focusing all efforts and time on refining their CAD designs and less on marketing, can lessen their chances of eventually selling their hard work. Architects and Designers have to refine their marketing skills in order to survive the tough competition these days. They need to know how to present their projects in the right way. The Salesman way.
Most Architecture or Design modules offered by universities don't really spend too much time on teaching the students how to present and sell their designs as professional Salesmen would do. They should. If an Architect fails to showcase his tedious work in the right way – clients can miss out the entire picture or idea of his design.
If a Salesman would become an Architect – he would build his marketing plan around his offer – the architectural design, while the “big picture” or the idea behind it – would be the marketing “package”. He might even build a different “package” for every single client (depending on appropriate research), since different clients perceive products and “packages” differently. The sales process will eventually depend on how the “big picture” is packaged and framed, and how the client's perception (of it) is shaped and moulded.
There's a good reason why almost all respected companies spend millions on marketing and packaging their products in the most sellable way. Architectural designs are no different. They are a product as any other, and the same sales and marketing principles should be applied. Architects and Designers should know how to showcase their stunning concept and all its features – so it impresses and WOWs the client. Here are some effective tools they can use to do just that.
Marketing Tools for Architects: How to WOW That Presentation
Architects and Designers should know how to showcase their stunning concept and all its features – so it impresses and WOWs the client.
Virtual 3D Animations
Animations, and specially 3D animations, are wonderful tools which allow you not just to show your design to the client, but let him tour around it, inside, from above or below. 3D Animations are extremely powerful tools that can provide the WOW effect, as well as excellent details of your idea and concept.
VR (Virtual Reality)
VR tools are one of latest trends in the marketing scene, and they are too – extremely powerful for delivering a sales message. Virtual Reality produces a real-life experience in which the client can basically “walk” inside the Architectural design and experience how it really feels, at least virtually. The downside: Production of VR presentations is still quite complicated (will definitely require outsourcing) and expensive.
Creating Dynamic Web Apps
A much more affordable way of delivering a powerful message is through creative single-page websites and apps. Instead of separate pages on a site that need to be fetched and loaded during a client's visit time on a site – a single-page website can produce a much more fluid and effective experience. That's because all the code for the single-page website is dynamically loaded, creating an experience that feels more like a desktop app and not a regular multi-page website. High-tech savvy clients might appreciate such presentations more than others.
How to create Single-page websites and apps? One way is through frameworks like Google's Angular – a java-based platform that lets you create web-based apps and sites. Angular lets designers use HTML as the template language, while allowing for the extension of HTML's syntax to convey the app's components effortlessly. With Angular – much of the code you'd normally have to write – becomes completely redundant.
How do you Start with Angular?
As mentioned, Angular is maintained by Google, so you can be sure it's backed up by plenty of learning material. The latest version is Angular 6, and according to the reviews – it has better features and smoother functions than before. If you're looking for more effective ways of learning how to use the platform – you can also get a detailed Angular 6 course.