Whether you are a graphic designer, an architect or work in any other creative niche out there, chances are that writing isn’t on the top of your list of priorities. After all, the years you’ve spent honing your craft and learning about visual communication didn’t focus on writing in its fundamental shape.
However, the written word is still highly relevant even in the creative field, especially if you are an established professional or plan on building a career in the industry. Let’s take a look at several noteworthy reasons as to why you should invest some time and resources into expanding your writing skills as an architect, designer or an artist in general.
Creatives often have to fall back on copywriters, content creators and sales representatives for the body text of their design solutions. However, there is always a dissonance between the two, meaning that designers are rarely happy with the text they end up with.
Designers and architects with a good handle on writing can create their own copy and use it in business correspondences, presentations and final design solutions to very good results. Even though you will still need to get your writing approved by a manager (if you work in an agency), your words will still have more leverage since you were responsible for the design itself.
Better Sales Pitches
Depending on whether you work as a freelance creative or a design agency employee, sales will vary in importance for you specifically. You will, however, have to “sell” your project, ideas and solutions to someone no matter where you are on the proverbial chain of hierarchy.
Platforms such as TopEssayWriting are readily available for you to use if you bump into difficulties along the way. Both your managers and clients will want to see the value behind your pitch before they give you the green light – which is why you should be the sole writer responsible for the sales pitch itself.
Tighter Structure & Formatting
While we’ve mentioned how writing can help you present your work in a better light, it can do the same for your creative process as well. A good handle on writing, text editing and formatting can help you elevate your designs to the next level.
Better formatting, visual composition management and subsequent design editing all stem from working with written text beforehand. The union of these two skills can make your architectural and design solutions come off as much cleaner, legible and easier to comprehend as a result.
Mastery of Cold Emails
Cold emails are a fickle thing – one that can easily disrupt your relationship with future clients and coworkers. However, if written correctly, they can open otherwise sealed doors and give you new opportunities to look forward to.
Even though designers and architects are predominantly introverted and prefer working on their own, communication is still a vital part of the creative process. Those with good writing skills will be able to communicate their ideas and messages more clearly, especially when dealing with contacts you’ve never worked with beforehand.
When it comes to hands-on presentations in front of clients or co-workers, creative professionals often struggle to find adequate words. Architects do use measurements, symbols and other markings on their drawings and structural plans more than any other creative professionals.
Even though that’s the case, these are niche terms and jargon which will undoubtedly go over your listeners’ heads during a presentation. It’s good practice to lean on online editing services reviews whenever you prepare a presentation for an important meeting. Good writing skills can lead to great presentations since words can always complement visual elements in a useful way.
What better way to connect your work with your clients and coworkers than through storytelling? It doesn’t matter how complex or advanced your work is as long as you can write a good explanation for your design choices.
This can be done through comparison, simplified terminology, literal story writing and other generalized methods. If your writing skills are up to par, you will be able to sell even the most outlandish design solutions to your clients, managers and coworkers due to your ability as a storyteller. However, it’s worth pointing out that this can only be achieved if you put some time and effort into expanding your writing abilities through reading, study and practice.
More Professional Opportunities
One of the best reasons to invest some interest in writing, however, is the ability to advance your career further. Executive and senior creative positions often require an expansive skillset in order for you to be accepted as such. Although not exclusively necessary, they can help you stand out from the crowd of other architects and design professionals by presenting your abilities as omnipotent.
In learning how to write effectively, you will be able to present yourself as a reliable, trustworthy and versatile individual. Hiring such a creative person would undoubtedly be high on the list of priorities of design agencies and clients around the world, ensuring that you grow constantly as an individual.
It’s clear that creative professionals have a lot to gain by expanding skills into new niches along the way. Writing is the most obvious and clearly interconnected skillset from which creatives can gain a lot in the long run. Start working on your writing, vocabulary and thought expression as soon as you can in order to be able to provide more services for your clients and more satisfaction for yourself.